What we ship, written down.
Definitions, tear-downs, and notes from real engagements. SEO and GEO are moving fast; this is where we document what we're seeing and what's working.
All notes.
Bulk AI social posts are getting businesses shadowbanned
Meta, Instagram, and TikTok now throttle accounts that mass-post AI content. What trips the filters, and how we run client social so it does not.
Social Media ↗ 2026-06-13The Google Business Profile setup that decides who wins 'near me'
The map pack shows three businesses and your Google Business Profile decides whether you're one of them. Here's the setup that actually moves it, in order of impact.
Local SEO ↗ 2026-06-12Why out-of-town agencies outrank you for 'near me' (and how to fix it)
Search 'web designer near me' from Bethlehem and you'll see Philadelphia firms before local ones. Here's what Google's map pack actually ranks on, and the five things that move it.
Local SEO ↗ 2026-06-02Google I/O 2026: What changed in search and what to do about it
AI Mode just hit one billion monthly users. Google rebuilt the search box for the first time in 25 years. A plain breakdown of what the I/O announcements mean for local business visibility.
GEO ↗ 2026-06-02How we wired analytics into this static site (and why)
Most small-business sites count visitors and stop there. Here's how we added real product analytics, a conversion funnel, and session replay to a fast static site without slowing it down or getting creepy about it.
Analytics ↗ 2026-05-20What is GEO? A plain-English guide for local businesses.
GEO gets your business cited inside the AI answer, not buried underneath it. The definition, why it matters now, and five things to do first.
GEO ↗