Custom design
Matched to your brand. We never start from a stock theme. Every layout is built around how your customers decide.
Services · 01 · Custom Sites & Hosting
Built by hand. Never a template.
Your website is the storefront. We design and build custom sites that look right, load fast, and turn visitors into customers. WordPress, static, or custom stack: whatever fits your business. Never a one-size-fits-all template.
What's included
The site, the speed, and the stewardship after launch.
Mobile-first
The phone is the storefront for most local businesses. Layouts are designed phone-first and scaled up.
Core Web Vitals
LCP, INP, CLS: the speed metrics Google scores. We benchmark before launch and after.
Lead capture, built in
Contact forms, click-to-call, missed-call rescue ready. No bolt-on plugins shipping spam.
SEO + GEO ready
Schema markup, semantic HTML, clean URLs, sitemap, robots.txt. Day-one ready for both Google and AI engines.
Managed hosting
Daily backups (30-day retention), automatic updates, malware monitoring, uptime alerts, quarterly tune-ups.
Under the hood
What a fast site looks like.
Sample Lighthouse output from a HogTron build at the close of QA. Numbers most pages can't hit because templates can't.
Speed budget
Built for Core Web Vitals
Google's CWV scoring is one of the few SEO inputs you can hit by measurement. We ship sites with budgets. If a page can't stay under the LCP target, we redesign the page.
- LCP target: ≤ 1.8s on 4G
- INP target: ≤ 200ms on mid-range Android
- CLS target: ≤ 0.05 above the fold
- JS bundle target: ≤ 60KB compressed for marketing pages
lighthouse · build · qa pass
~/build $ lighthouse https://example-build.com --preset=desktop ▶ running 4 audits done · 12.4s CORE WEB VITALS · example-build.com ───────────────────────────────────────── [✓] Performance ................... 98 / 100 [✓] Accessibility .................. 100 / 100 [✓] Best Practices ................. 100 / 100 [✓] SEO ............................ 100 / 100 LCP 1.2s target ≤ 1.8s pass INP 122ms target ≤ 200ms pass CLS 0.02 target ≤ 0.05 pass TBT 30ms pass → Build approved for staging.
Common Questions
What people ask about custom sites.
What does a custom site cost?
We quote each build flat-fee after reviewing your current site and goals in the free audit. Pricing scales with page count and complexity, not retainers. Managed hosting after launch is a small monthly fee that includes daily backups, malware monitoring, uptime alerts, and quarterly tune-ups.
How long does it take to launch a new site?
A typical 5 to 10 page small-business site ships in 2 to 4 weeks once we kick off. Rebuilds where you already have copy and brand can ship in days.
Do I own the site when you're done?
Yes. Code, content, domain, and analytics accounts are yours. We don't lock you into a proprietary builder. You can move hosting any time without losing the site.
WordPress, static, or custom: which do you recommend?
It depends on the business. WordPress is best when you'll edit content yourself daily and need a plugin ecosystem. Static (Astro) sites are best for speed, security, and minimal maintenance. Custom stack is reserved for sites with non-standard features. We pick during the audit.
What's 'Core Web Vitals' and why does it matter?
Core Web Vitals are Google's three measured speed metrics: LCP (largest contentful paint), INP (interaction to next paint), and CLS (cumulative layout shift). They're the few SEO inputs you can fix by measurement. We build to budgets: LCP under 1.8s, INP under 200ms, CLS under 0.05.
Do you build sites for businesses outside the Lehigh Valley and Rockland County?
Yes. Website work is largely remote, so location matters less here. We've shipped sites for clients across the Northeast. Local presence does matter more for the SEO and review-systems work.