Google Business Profile
Claim, verify, optimize. Service areas, hours, photos, products, posts. The single highest-leverage piece for local visibility.
Services · 02 · Local SEO
Found by the people two ZIPs over.
Google Business Profile, citation cleanup, review systems, buyer-intent keyword research, on-page audits, plain-English monthly reporting. The boring-but-load-bearing work that gets you found locally on purpose.
The Playbook
Six workstreams that move the needle.
Citation cleanup
NAP (name, address, phone) consistency across 30+ directories. Yelp, BBB, Apple Maps, Bing Places, industry directories. Inconsistencies cost rankings.
Review systems
Ask flows, response templates, escalation logic. Reviews are both ranking signal and conversion lever. We instrument both ends.
Buyer-intent keywords
Volume alone doesn't pay. The queries that convert: "emergency [service] near me", "[service] [town] [day]", "[brand] vs [competitor]".
On-page audits
Title tags, meta descriptions, header hierarchy, internal linking, alt text, broken links, indexability. Quarterly review and fix.
Plain-English reporting
Monthly digest: what moved, what didn't, what we're working on next. No screenshots of GSC with arrows. The numbers and the call.
What it looks like
Plain-English monthly. No screenshots of GSC.
Sample of the monthly digest we send. Two pages tops. Three sections: what moved, what didn't, what we're doing about it.
Local SEO · Monthly digest
Numbers, then decisions
Every monthly report leads with three numbers, a paragraph explaining the trend in plain English, and a punch list of what's next. No appendices. No 40-page PDFs. The whole digest reads in under five minutes.
- Map pack & organic rankings (top 10 tracked queries)
- GBP impressions, calls, direction requests
- Reviews collected · net delta · risk flags
- Citation health & NAP variance
map pack rank · top query ▲ +2
#2/8
tracked daily 30d
gbp calls ▲ 37%
142/mo
direct from listing last 30d
reviews · net new +9
4.8★
across all platforms cumulative
Common Questions
What people ask about local SEO.
What does local SEO cost?
Monthly fee, scoped to the number of locations and tracked queries. We don't charge setup fees and we don't run long contracts. The first month always includes a full citation audit, GBP cleanup, and baseline measurement so you can see exactly what changes. You'll see the price for your situation in the audit summary.
How long until I see results?
Map-pack and Google Business Profile changes (impressions, calls, direction requests) usually move within 30 to 60 days. Organic ranking changes for buyer-intent keywords typically take 90 days to settle, longer for competitive categories.
What's a 'citation' and why does it matter?
A citation is a third-party listing of your business name, address, and phone (NAP) — directories like Yelp, BBB, Apple Maps, Bing Places, industry sites. Google cross-references these to verify you're a real business. Inconsistent or missing citations cost you ranking. We clean and unify across 30+ directories.
Do you handle reviews?
Yes. We set up review-request flows (post-job SMS or email), write response templates, and flag at-risk reviews for escalation. Reviews are both a ranking signal and a conversion lever, so we instrument both ends.
Will I see a report every month?
Yes, but not the kind you have to interpret. Two pages tops: map-pack ranks on top-tracked queries, GBP impressions and calls, reviews collected, citation health, and a plain-English paragraph on what we're doing about the laggers.
What towns do you cover for Local SEO?
Hands-on, we cover the Lehigh Valley (Allentown, Bethlehem, Easton, Emmaus, Macungie, Quakertown, and adjacent boroughs) and Rockland County (Nyack, Nanuet, New City, Spring Valley, Suffern, Pearl River, and surrounding towns). Remote engagements outside those regions are available.
Local SEO by city: Bethlehem · Allentown · Easton · the whole Lehigh Valley