Google Search Ads
Show up the instant someone types "emergency plumber near me." Buyer-intent and near-me keywords, where the customer is already reaching for the phone.
Services · 05 · Paid Ads
Stop boosting posts. Start buying customers.
Facebook, Instagram, and Google ads that we build, run, and tune. The budget follows what actually rings your phone, not likes, not reach, not vanity clicks. Every dollar tracked back to a real lead.
What we run
Eight moving parts. One job: turn spend into booked work.
Google Local & Maps
Local and call-focused ads that put you at the top of the map pack and ring your line directly. Pay for the call, not the click.
Meta Lead Ads
Facebook and Instagram in-feed forms. The customer taps once and their details land in your inbox. No landing page, no friction, no lost lead.
Retargeting
Someone visited, looked, and left without calling. We bring them back with a second touch at the moment they're ready to decide.
Ad Creative
We write the copy and build the images and video. Ads tuned for your trade and your town, not stock-photo filler that gets scrolled past.
Conversion Tracking
Every call and form tied back to the exact ad that produced it. You learn what works in dollars and leads, not impressions you can't bank.
Budget Reallocation
Spend follows results. When one campaign books jobs cheaper, the budget shifts there automatically. No money idling on the losers.
Plain-English Reporting
Leads in, cost per lead, return on spend. A Monday digest you can read in two minutes, not a dashboard you have to decode.
How it works
One feedback loop. The phone is the scoreboard.
Most ad accounts optimize for clicks because clicks are easy to count. We wire the campaigns to the only number that pays you, the booked job, and let the budget chase it in real time.
The optimizer
Spend follows what converts
Calls, form fills, and bookings feed back into the ad platforms as conversions. The campaigns learn which keywords, audiences, and creative actually book work, and we move the money toward them. The losers get cut before they drain the month.
- Search · buyer-intent and near-me queries
- Social · Facebook and Instagram lead forms
- Retargeting · second touch for warm visitors
- Signal · every call and booking tracked to its ad
hogtron · ad optimizer · live
~/hogtron $ hogtron ads --tail 2026-05-25 09:14:07 GOOGLE.SEARCH "emergency plumber allentown" → call.tracked 3m 12s · $18 cost/lead → crm.create-lead Riverside Plumbing 2026-05-25 10:02:44 META.LEAD instagram feed form → lead.captured $9 cost/lead → budget.shift +15% → google search 2026-05-25 11:33:19 RETARGET.VISIT returned visitor · 2nd touch → booking.confirmed $6 cost/lead 2026-05-25 14:20:55 CAMPAIGN.PAUSE "broad display" · $41 cost/lead → budget.reallocated → top performers → Tail open. Press Ctrl-C to exit.
Common Questions
What people ask about running ads.
What does it cost to run ads with you?
Two separate numbers, and we keep them separate on purpose. There's a flat monthly management fee for building, running, and tuning the campaigns, and there's your ad budget, which goes straight to Google and Meta, never through us. You always see both lines. The free audit tells you the management fee and the budget we'd recommend for your market before you commit to anything.
What's the smallest ad budget that's worth it?
For most local service businesses, real signal starts around 500 to 1,000 dollars a month in ad spend, on top of management. Below that the platforms don't get enough data to optimize, and you're paying us to manage pocket change. If your budget is under that, we'll usually tell you to fix Local SEO and missed-call rescue first and come back to paid ads later.
How fast will I see results?
Google Search ads can put calls on your phone within days, because you're buying people already searching for what you do. Meta and retargeting take longer, usually two to three weeks, because the platform has to learn who converts before it spends efficiently. We're honest about the ramp up front instead of promising overnight floods.
How is this different from boosting a post?
Boosting buys reach, eyeballs, and likes that don't pay you. We buy intent and conversions. Campaigns are built around people ready to call, every lead is tracked back to the ad that produced it, and the budget shifts toward whatever is actually booking jobs. You stop paying for vanity and start paying per lead.
Do I own the ad accounts and the data?
Always. We build inside your Google and Meta accounts, not ours. If we ever part ways, you keep the accounts, the campaigns, the audiences, and every bit of historical data. We don't hold your advertising hostage. That's a deliberate difference from most agencies.
Am I locked into a contract?
No. Management is month to month at a flat fee. We'd rather keep you because the ads are working than because a contract says you can't leave. Pause or stop whenever the season or the budget calls for it.