Get your business cited by ChatGPT, Perplexity, Google AI Overviews, and Claude. The new frontier of local search — and most businesses haven't started yet.
Search behavior is changing faster than at any point in the history of the internet. A growing percentage of people — especially younger consumers — are turning to AI tools like ChatGPT, Perplexity, Google's AI Overviews, and Claude to find local businesses, get recommendations, and make purchasing decisions.
Unlike traditional Google search, where you optimize to appear in a ranked list of blue links, AI search works differently. These systems read your website's content, evaluate how authoritative and trustworthy your business appears, and synthesize an answer that may or may not include your business by name. If your site isn't structured for AI readability, you simply don't exist in AI search — even if you rank well on traditional Google.
GEO (Generative Engine Optimization) is the practice of optimizing your website and digital presence so that AI search engines read, understand, and recommend your business in their answers. It is the most important emerging SEO discipline for local businesses in 2026 and beyond.
Our GEO Audit FrameworkWe evaluate and optimize your business across five core GEO pillars — the same framework used in our proprietary GEO Auditor tool:
Entity Density: Does your website make it immediately clear who you are, what you do, where you are, and who you serve? AI engines need explicit entity signals — business name, address, phone number, service descriptions, team credentials — to confidently recommend your business in search answers.
Conversational Clarity: Is your website content written in a way that directly answers the questions people actually ask? AI engines prefer content that mirrors natural conversation and directly answers questions — not corporate-speak or keyword-stuffed paragraphs.
Direct Answer Formatting: Does your site contain FAQ sections, bullet-pointed service descriptions, and clear headings that allow AI crawlers to extract direct answers? Structured, scannable content dramatically increases the likelihood of being cited.
Schema & Structure: Does your website use structured data (schema markup) that tells search engines exactly what type of business you are, what services you offer, where you serve, and what your credentials are? Without schema, AI engines have to guess — and they often guess wrong or not at all.
Citation Worthiness: Does your website contain the kind of authoritative, specific, credible information that AI engines would feel comfortable citing? Statistics, credentials, named team members, specific service details, and real testimonials all increase citation worthiness.
No — GEO complements traditional SEO. Google's traditional search results still drive significant traffic, and you should optimize for both. However, GEO addresses an entirely new search channel that traditional SEO strategies don't cover: AI-generated answers. Many GEO improvements also strengthen your traditional SEO performance.
GEO results can appear faster than traditional SEO because AI engines recrawl and reindex content frequently. Many clients see their business appearing in AI search answers within 4 to 8 weeks of optimization. Schema markup changes in particular can take effect within days of implementation.
Our GEO optimization targets all major AI search platforms: ChatGPT and Bing AI (Microsoft), Google AI Overviews (Search Generative Experience), Perplexity AI, Claude by Anthropic, and Meta AI. Each platform has slightly different content preferences, and our optimization covers the key signals they all share.
Not necessarily. Many GEO improvements are content and structural changes that can be applied to your existing website. Schema markup, FAQ sections, conversational content rewrites, and entity signal additions can often be implemented without a full redesign. We assess your current site and recommend the most efficient path to GEO improvement.